CameraEditing

Espaço Beleza

▌Brief

Filming and editing a video for the Espaço Beleza salon.

▌Challenge

The main challenge was that 95% of the takes were improvised, following the natural pace of the makeup and capturing spontaneous moments. The question was: how do you build a narrative from something so free-form? The solution came in the edit: a fluid sequence that leads the viewer to the before-and-after, with a split screen highlighting the transformation. The video ends by introducing the model and the makeup artist, reinforcing the result and the essence of the work.

Client
Espaço Beleza
Year
2022
Role
Direction · Camera · Editing
Duration
00:59

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