The Whole Grau in the Palm of Your Hand
▌Brief
Among the many possibilities of generative AI in audiovisual production, one of the most surprising to me was creating motion graphics. It's fascinating to combine different techniques and use AI to develop high-quality animations and visual movement. In this project, most of the video was produced with artificial intelligence, including the motion graphics, combined with a few real filmed segments. The result shows how it's possible to explore new creative possibilities by blending different audiovisual production techniques.
▌Challenge
Naturally, this approach has its limitations. Since the generated material isn't fully editable the way it is in traditional motion software, making a single change can lead the AI to alter other elements of the scene, requiring new generations and adjustments.
- Client
- Grau Educacional
- Year
- 2026
- Role
- Editing · Filming · Generative AI
- Duration
- 00:56